Privacy Policy
Last updated: 23 August 2026
Audacious Ewe respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information I collect when you use this website, place an order, contact me or interact with Audacious Ewe, and how that information is used and protected.
Who I am
Audacious Ewe is an independent UK business selling knitting patterns, hand-dyed yarn, knitwear and related products.
For the purposes of UK data protection law, Audacious Ewe is responsible for the personal information collected through this website.
If you have any questions about this policy or how your information is handled, you can contact me at:
Email: hello@audaciousewe.co.uk
Information I collect
Depending on how you use the website, I may collect information including:
- your name;
- email address;
- billing and delivery address;
- telephone number, where provided;
- details of products you purchase and your order history;
- information you provide when contacting me or submitting a form;
- account information if you create an account;
- technical information about how you access and use the website; and
- your marketing preferences.
Payment information is processed securely by the relevant payment provider. Audacious Ewe does not store your full payment card details.
How I use your information
I may use your personal information to:
- process, fulfil and deliver your orders;
- provide digital products you have purchased;
- communicate with you about an order;
- respond to enquiries and provide customer support;
- manage customer accounts;
- maintain business and financial records;
- prevent fraud, misuse or security problems;
- improve and maintain the website; and
- send marketing emails where you have chosen to receive them.
The lawful basis used will depend on why your information is being processed. This will usually be because processing is necessary to fulfil a contract with you, to comply with a legal obligation, because I have a legitimate business interest in doing so, or because you have given your consent.
Email marketing
If you choose to join the Audacious Ewe mailing list, your details may be used to send you news, product launches, pattern releases and other marketing communications.
Marketing emails will only be sent where I have an appropriate lawful basis to do so. You can unsubscribe at any time using the unsubscribe link included in marketing emails.
Unsubscribing from marketing will not prevent me from sending essential communications relating to an order you have placed.
Who your information may be shared with
I may use trusted third-party service providers where necessary to operate Audacious Ewe and fulfil your orders. These may include providers of:
- website hosting;
- ecommerce services;
- payment processing;
- delivery and postal services;
- email and marketing services;
- website analytics and security; and
- professional accounting, legal or other business services where required.
Only the information necessary for the relevant service is shared.
Some service providers may process information outside the UK. Where this happens, appropriate safeguards will be used where required by data protection law.
I do not sell your personal information.
Cookies
This website uses cookies and similar technologies to operate correctly, remember preferences and, where enabled, understand how visitors use the website.
Some cookies are necessary for the website and online shop to function. Other non-essential technologies may require your consent.
You can manage your choices through the cookie controls available on the website.
Further information is available in the Cookie Policy.
Current ICO guidance requires users to be properly informed about storage/access technologies and, where consent is required, to have meaningful controls over them.
How long your information is kept
Personal information is kept only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting and tax requirements.
Different types of information may therefore be retained for different periods.
When personal information is no longer required, it will be deleted or securely disposed of where appropriate.
Your rights
Depending on the circumstances, UK data protection law gives you rights relating to your personal information. These can include the right to:
- request access to the personal information held about you;
- ask for inaccurate information to be corrected;
- ask for information to be deleted in certain circumstances;
- restrict or object to certain uses of your information;
- request transfer of certain information; and
- withdraw consent where processing is based on consent.
To exercise any of these rights, contact hello@audaciousewe.co.uk.
The ICO specifically expects privacy notices to tell people about their data-protection rights and how to exercise them.
Complaints
If you have a concern about how your personal information is being used, please contact Audacious Ewe first so I have the opportunity to resolve it.
You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.
Information Commissioner’s Office
Changes to this policy
This Privacy Policy may be updated from time to time to reflect changes to the website, services or legal requirements. The latest version will always be published on this page with the date it was last updated.